Alt Design goes undercover for BENCH
Friday 23rd October 2009
We've just been working closely with British urban lifestyle brand BENCH to
design new packaging for its underwear ranges.
The internationally-renowned
brand - which has stores throughout the UK, Europe and Canada - approached Alt
Design to develop a fresh new look that would appeal to its younger target market.
Keeping this in mind, we designed cool, distinctive and contemporary new packaging
- as well as accompanying marketing materials such as sales brochures and swing
tags - that reflect the retailer's status as the UK's coolest streetwear brand.